ZipRecruiter and Glassdoor both attract incredibly large volumes of website traffic. However, ZipRecruiter is a traditional job board with a large resume database, while job ads only appear on Glassdoor when clients post their vacancies on Indeed for a fee. Worth noting is that Glassdoor offers far more advanced employer branding features than ZipRecruiter. Millions of employees have already reviewed their employer’s reputation on sites like Glassdoor, making them one of the fastest growing career sites. The future of your recruiting efforts is now in the hands of anonymous reviewers.

These are employees who advocate for an organization and generate a positive image of the brand via online and offline channels. The service’s main aim is to promote employment branding for companies.

Employer Brand Reviews

Set up alerts to facilitate quick service recovery on negative reviews and improve perception of your brand. However, it can also be beneficial to form partnerships across departments to holistically manage your organization’s employer brand. For example, your communications team can assist HR in crafting responses to reviews that align with your brand standards for tone and voice, as well as provide up-to-date information on awards and accolades. The first step in establishing an employer brand plan for review sites is to establish who in your organization will own the initiative. Considering more than 80% of Generation Z candidates rely on the internet to find jobs, taking control of your online presence is essential to establishing a positive employer brand. Handling employee feedback on with care can boost your employer brand story, dilute negative feedback, and demonstrate engagement with the community at large. CareerBliss features over 3.5 million job postings, 4 million salaries and 700,000 company reviews, according to its website.

employer review sites

Employers use Glassdoor to manage their brand online and to attract qualified candidates. Job seekers use Glassdoor to post reviews of current and previous employers, salary information, and reviews of interviews with companies.

The Best Employer Branding Examples Weve Seen This Year

A foolproof guide to employer branding created in association with Glassdoor. Daily reporting, email alerts, review management, and other tools you need to build your employer brand. A response from a CEO, for example, is an excellent way to show how serious you are about improving the experience of your employees. Check out this response from Sprout Social CEO Justyn Howard to a negative review . If the review has some positive feedback as well , try to highlight it. This way, you’ll capitalize on the opportunity to amplify something in which your employer brand is strong. To have your listing appear on Glassdoor, you have to post a sponsored job on Indeed.

employer review sites

In fact, four out of five job seekers look to company reviews and ratings when making job decisions. Reviews on sites like Glassdoor can give job seekers a realistic preview of what it’s like to work at your company, so you can attract the right people for your roles. Obviously, having a good employer brand is an important benefit that may help to get more talent. For example, according to LinkedIn, a strong employer brand leads to 50 percent more qualified candidates , so let’s see how you can use company reviews to improve yours. Since partnering with Indeed, it no longer offers employers the option of posting jobs directly on the site. However, paid job ads on Indeed are also displayed on Glassdoor. Save time monitoring online reviews with a unified dashboard showing real-time employer brand feedback across multiple review platforms.

Leave a Reply

Your email address will not be published.